Built for go-to-market teams

The highest strike rate in sales.

Serval finds, targets and closes — with precision.
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Automated prospecting Email campaigns B2C lead pipeline Social publishing Click-to-dial No credit card required
10,000+
Agency contacts indexed
50%+
The serval's hunt success rate — our inspiration
One platform
From prospect to client
Serval
Why Serval

We didn't name this after the biggest predator. We named it after the most effective one.

Deep in the African savanna lives a predator most people have never heard of. The serval doesn't roar. It doesn't rely on brute force. It catches what it goes after more than 50% of the time — the highest hunt success rate of any wild cat alive. Lions manage 25%.

Most sales tools are built for noise. More leads. More emails. More dashboards. Serval is built on a different philosophy. Not louder. Sharper. Every feature is designed to increase your strike rate and make every move count.

B2B Sales Engine

From first touch to retained client — on one platform

Serval's B2B module covers the full go-to-market journey. Find the right companies, run campaigns that convert, close deals with a structured pipeline, and retain clients with the same precision you used to win them.

Precision Prospecting

Automated Company and Contact Discovery sessions pull verified leads from Apollo.io, Hunter.io, Apify, Rightmove, and specialist property data sources. Geocoding, deduplication, and MQL scoring are applied before a lead ever reaches your team's inbox.

Multi-step Campaign Automation

A node-based campaign canvas lets your team build multi-step email sequences visually. Background workers handle sending, open and click tracking feeds directly into MQL scoring, and campaign events can trigger pipeline movements automatically — no manual chasing required.

AI Content Studio

Claude generates campaign copy, social media posts, and video scripts from your brand guidelines and content personas. A multi-clip video composer handles video production. GitHub integration auto-generates sales-friendly feature announcements from merged pull requests — keeping your content calendar current without manual effort.

Sales Pipeline & Power Dialler

A structured pipeline tracks every opportunity from MQL to closed-won. The power dialler integrates with Aircall for one-click outbound calls, captures recordings, transcribes via Deepgram, and uses Claude to suggest outcomes and next steps. Branded booking pages let prospects self-schedule demos without back-and-forth.

Account Management

Once a deal is closed, the relationship moves into account management. Monthly client reviews with configurable custom fields (RAG status, scores, dropdowns) keep retention structured. PandaDoc integration handles contract creation from templates, with webhook-driven status updates flowing back into the deal record automatically.

Pipeline Intelligence

A flexible reporting suite covers Team Overview, BDM Drilldown, Attribution, and Activity — all auto-populated from live pipeline data. Target setting, Chart.js visualisations, and Slack notifications keep the whole team aligned on where revenue stands in real time, without anyone needing to pull a spreadsheet.

B2C Sales Engine

Built for high-volume consumer lead pipelines

Serval's B2C module gives your inbound lead team a dedicated pipeline — from first contact to close — with intelligent scoring, team dialling, and automated follow-up built in.

Intelligent Lead Scoring

Three-dimensional scoring across engagement, timing, and partner conversion rates. Configurable weights per tenant. Leads are ranked by combined score so agents always dial in priority order.

Click-to-Dial with AI Coaching

Twilio-powered browser dialling with a full agent cockpit. Every call is transcribed via Deepgram, then scored against an 8-dimension QA rubric by Claude — giving managers instant quality insight without listening to recordings.

Team Dialling Mode

Switch from individual BDM assignment to a shared group pool. Tasks are claimed atomically with a 15-minute lock window, so multiple agents can work the same queue without stepping on each other.

Lead Allocation Engine

Tag-based routing, hold rules, daily caps, and open-task thresholds route every new lead to the right agent automatically. An audit trail captures every decision, and a background worker handles held-lead release.

SMS & Inbound Call Handling

Full SMS conversation threads alongside each lead record. Inbound calls from leads are routed to the assigned agent's browser softphone, with round-robin fallback to available group members.

Automated B2C Campaigns

Business-day-aware campaign steps, uncontactable guards, and timing-sensitive scoring keep the right message going to the right lead at exactly the right moment — without manual intervention.

Market Segments

Built for the property sector

Serval gives your team precision-targeted data across nine key property market segments. Each one is curated, verified, and ready to prospect.

Letting Agents

Letting agents and property management companies across the UK. From high-street independents to multi-branch operators managing rental portfolios.

Estate Agents

Residential sales agents handling everything from first-time buyer flats to prime property. Indexed from major portals and verified against live listings.

Build to Rent

BTR operators and developers building and managing purpose-built rental schemes. A fast-growing segment with institutional-grade decision-makers.

Mortgage Brokers Coming Soon

Mortgage brokers and intermediary firms who advise on residential and buy-to-let lending. Key partners for referral networks and cross-sell campaigns.

Conveyancers Coming Soon

Conveyancing solicitors and licensed conveyancers handling the legal side of property transactions. Essential contacts for end-to-end deal flow.

Garden Landscapers Coming Soon

Landscaping companies and garden designers serving residential and commercial property. A growing segment tied to new-build completions and home improvement.

Build to Sell

Housebuilders and developers constructing homes for open-market sale. From volume builders delivering hundreds of units to boutique developers with premium schemes.

PropTech Coming Soon

Technology companies building software and platforms for the property industry. From CRM and portals to valuation tools and tenant experience apps.

Commercial Property Coming Soon

Commercial estate agents and brokers dealing in office, retail, industrial, and mixed-use space. A distinct market with institutional and corporate decision-makers.

Integrations

Connects to the tools your team already uses

Serval is designed to slot into your existing stack, not replace it. Native integrations with the platforms that matter most to go-to-market teams.

LinkedIn
Publish posts and documents directly from Serval's social media scheduler. OAuth-connected per team member.
Instagram
Schedule and publish image, video, and Reels content to Instagram from within the social publishing workflow.
Twilio
Dedicated subaccounts per tenant for B2C click-to-dial, SMS threads, and inbound call routing. Per-tenant spend limits enforced.
Stripe
Handles subscriptions, plan upgrades, and per-use billing. Free trial logic, credit packs, and webhook-driven status updates all managed natively.
SendGrid
All outbound campaign emails are delivered via SendGrid, with open and click tracking piped back into Serval's MQL scoring engine.
Aircall
B2B call tracking, recording, and logging. Call outcomes sync directly to contact records and trigger campaign events.
Deepgram
Real-time transcription for every B2C call. Transcripts feed into Claude's AI QA scoring and call summary generation automatically.
PandaDoc
Contracts generated from templates and sent directly from the pipeline. Webhook-driven status updates keep the deal record in sync automatically.
Slack
Per-tenant Slack bot delivers real-time notifications — new MQLs, pipeline movements, contract events — straight to your team's channels.
GitHub
Fetches merged pull requests and uses Claude to generate sales-friendly feature announcements — keeping your content calendar current without manual effort.
Apollo & Hunter.io
B2B contact discovery and email verification. Apollo surfaces decision-maker contacts; Hunter.io verifies deliverability before any email is sent.
Claude AI
Powers natural language search, multi-channel campaign content generation, call QA scoring, AI outcome suggestions, and social media copy — all within a single platform.
Pricing

Simple, transparent pricing

Every plan includes a 14-day free trial. No credit card required to start.

Marketing

Find prospects, run campaigns, and create content
£50 /seat/month
Billed monthly · excl. VAT
100
Contacts/mo
500
Emails/mo
1
Segment
£25
Extra segment
  • Find & enrich prospects
  • Run multi-step email campaigns
  • AI content creator
  • Email open/click analytics
  • LinkedIn task management
  • Scoring & MQL tracking
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Most popular

Sales & Pipeline

Everything in Marketing plus full sales pipeline and AI agents
£75 /seat/month
Billed monthly · excl. VAT
250
Contacts/mo
1,000
Emails/mo
60
AI min/mo
120
Call min/mo
  • Everything in Marketing
  • Sales pipeline management
  • AI sales agents (voice & chat)
  • Demo booking & scheduling
  • Opportunity tracking & forecasting
  • Client account management
  • BDM performance dashboards
Start free trial

Full Platform

Marketing, sales pipeline, and customer support — all in one
£100 /seat/month
Billed monthly · excl. VAT
500
Contacts/mo
2,500
Emails/mo
180
AI min/mo
2
Segments incl.
  • Everything in Sales & Pipeline
  • Inbound customer support portal
  • AI support agents
  • Multi-brand management
  • Custom integrations
  • Priority support
  • Dedicated account manager
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Get in touch

Ready to sharpen your sales?

Serval is built for go-to-market teams who value precision over volume. Whether you're exploring the platform, have a question, or want to see how Serval fits your team — we'd love to hear from you.

◎ London, United Kingdom